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TaxiArt fires up Discovery Channel’s new reality show; Star RacerTaxiArt worked closely with the Discovery marketing team on its brilliant advertising launch. Star Racer explored the world of auto racing, searching for those fearless drivers who aspire to become the fastest driver on the circuit. The show searched for 16 amateur racers to compete for the Grand Prize - the title of Star Racer and a full season ride on a professional racing team. TaxiArt branded cabs were converted into Formula FR02 racecars utilizing full side graphics along with perforated vinyl for the window portion of the creative layout. These “racecars” were big attention grabbers on the streets in Toronto as thousands of people saw these vehicles everyday making their way through the city with the Discovery Channel racing team colors. Click each photo to the right for an enlarged view |
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