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TaxiArt Introduces Discovery Channel's new reality show; Canada’s Worst Driver!Just in time for Discovery Channel's launch of the new Television series, Canada's Worst Driver, TaxiArt had the opportunity to test drive the new media vehicles in communicating the message for the network’s premiere episode airing on October 3rd. Nominated by friends and family members, Canada’s Worst Driver features dangerous drivers on the road to rehabilitation. The drivers are assessed by experts and are put through training to help change their bad habits behind the wheel. Graphic wraps were placed over the taxis to provide the look of a minor fender bender – no, we did not play bumper cars or use our taxi canvasses as punching bags in order to create this unique display of poor driving skills. TaxiArt is the most innovative out of home advertising medium available for such a campaign and has worked effortlessly in adapting this message to the medium. We look forward to many more successful campaigns on the streets of Toronto. Click each photo to the right for an enlarged view |
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