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TaxiArt re-launches with Discovery Channel to promote its new series, Dirty Jobs.After a successful campaign marketing Canada’s Worst Driver, Discovery Channel decided to use the TaxiArt for a second launch to promote their new television series, Dirty Jobs. A fleet of 20 branded taxis, each wrapped with artwork resembling oozing green slime, raised awareness and drove viewership for Discovery's new series, which profiled some of the dirtiest jobs in the world. Take a front row seat with the branded taxis as they dominate the key areas of the city, while sending the consumer a unique message through an interactive and entertaining medium. The branded taxis will yield a high recall rate as the marketing message is communicated through the exclusive means of transportation 24/7, creating a buzz wherever they travel! Click each photo to the right for an enlarged view |
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