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Cash Cabs take on Toronto.TaxiArt was excited to play a major in the successful campaigning of Discovery Channel’s latest TV show. On the day the show launched 40 fully wrapped cabs began cruising the street of Toronto raising awareness for the game show Cash Cab. Wrapped cabs were seen buzzing around all over the downtown core and even beyond, generating awareness and excitement for the launch of the show. Response was overwhelmingly positive, with customers chasing down wrapped taxis and tourists stopping cabs on the street for photos. The cabs were also used as event media for the multimedia launch of the show held at Chum’s Radio Station in Toronto. Wrapped cabs lined Yonge Street where the launch was held and Cash Cab’s host Adam Grove was on location to give out cash and free cab rides in fully wrapped taxis to lucky contestants. With ever expanding options that will flex to any campaign, let TaxiArt bring your company to the streets of Toronto in a way and to an extent that no other media can. Click each photo to the right for an enlarged view |
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