I am Legend

TaxiArt brought the release of the DVD I am Legend starring Will Smith to the streets of Toronto with this successful Taxi Wrap campaign.

Fully wrapped cabs with dramatic eye-catching graphics travelled the streets of Toronto for several months raising awareness of this DVD.

TaxiArt brought this campaign to the public in a personal and interactive way, unlike traditional billboards which are often remote, and can be ignored. Everyday new people were exposed to the media because taxi’s naturally move with the public throughout the city maximizing exposure with a minimum of investment.

Click each photo to the right for an enlarged view

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